ENTREPRENEURIAL INNOVATIONS IN THE RURAL CONTEXT: CAPITALIZING ON RELATIONSHIPS BETWEEN IMPLEMENTERS AND ADOPTERS OF INNOVATIONS

Abstract

Purpose-This paper studies the transfer and adoption of entrepreneurial innovations and the processual provisions for the implementation of innovation concepts among entrepreneurs in the rural areas capitalizing on the relationship between entrepreneurship actors. Approach/Methodology-An ethnographic and Narrative Inquiry was carried out in a multi-culturally diverse locality in Niger State, Nigeria to explore the phenomenon. Findings-The paper shows that, knowledge-sharing innovation structure determines learning dependency in the both localities were studies were conducted. Also, it showed how community implementers of new innovations relate with adopters of innovation using existing entrepreneurial structures with innovative concepts that cut across cultural beliefs. Implications/Recommendation-Remarkably, the paper provides the direction at which adopters of innovation can show how supportive proclivity to innovate their entrepreneurial activities base on the knowledge acquired from the implementers of innovation. Conclusion-The paper, therefore, concludes with the presentation of incongruities between indigenous innovative concepts and knowledge-sharing innovative concepts. This discrepancy consents for further research enquiries into expanses of transfer and adoption of innovations in rural entrepreneurship studies.