EXPORT MARKET AWARENESS AND PARTICIPATION POTENTIALS AMONG RURAL CROP FARMERS IN ABEOKUTA, OGUN STATE
Keywords:
Export awareness, export participation, export potentials, rural farmers, crop farmersAbstract
Nigeria has been making series of efforts to encourage export and improve standard of
living of her most vulnerable people. This study examined the level of awareness in
export market and participation potentials among the rural crop farmers in Abeokuta,
Ogun State. The study employed a mixed-methods design. Quantitative data were
collected from 372 farmers in Ifo block using structured questionnaires, while
qualitative insights were gathered through interviews and focus group discussions.
Stratified random sampling ensured representativeness. Data analysis combined
descriptive statistics with thematic content analysis, enhancing validity and contextual
understanding. The findings indicated that 77% of farmers are aware of export, 79%
have considered export before while about 66.9% are likely to participate in export.
This study concludes that more rural crop farmers are aware of export than those that
are ready to participate in export. The study recommends that export development
institutions should continue with export sensitisation programmes for rural farmers in
order to encourage them to increase their participation in export market while rural crop
farmers should take advantage of the opportunities to export their produce in order to
improve their income and standard of living.
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